How to Craft Killer Social Media Copy: 5 Pro Tips + Examples
Are you struggling to come up with social media content that really stands out?
Don't worry, we've all been there. But fear not, At TalktheTalk, we've got some tips to help you create social media copy that will make your brand shine.
Writing for different social media platforms: What to expect
Facebook: When writing for Facebook, it's important to strike a balance between being informative and engaging. Use visuals to help your content stand out in the news feed, and consider using Facebook-specific features like polls or quizzes to increase engagement.
Twitter: Twitter is all about brevity, so keep your tweets short and sweet. Use hashtags to reach a wider audience, and consider using Twitter-specific features like polls or threads to add value to your content.
Instagram: Instagram is all about visuals, so make sure you're using visually-appealing images in your content. Use hashtags to help your content get discovered, and consider using Instagram-specific features like polls or stickers to add a fun twist to your content.
LinkedIn: When writing for LinkedIn, it's important to keep things professional and informative. Use hashtags to reach a specific audience, and consider using LinkedIn-specific features like polls or quizzes to add value to your content.
Tip #1: Keep it short and sweet.
We know, we know - it can be tempting to share every little detail about your brand or product on social media. But with limited space on most platforms, it's important to keep your copy concise and to the point. Think about what you really want to say, and then say it in as few words as possible. Trust us, your followers will thank you.
Some tips:
Keep it concise: Use short, simple sentences and avoid unnecessary words or filler.
Use actionable language: Include a clear call-to-action that tells readers what you want them to do.
Use bullet points or numbered lists: This can help break up your text and make it easier to read.
Use strong headlines: A catchy, attention-grabbing headline can help draw readers in and encourage them to keep reading.
Use emojis or symbols: These can help convey emotion and add personality to your copy without taking up too much space.
Tip #2: Use actionable language.
Social media is all about engagement, and one way to get users to engage with your content is by using actionable language. Words like "discover," "learn," or "get" can encourage users to take action, whether that's clicking on a link, checking out your product, or following your brand.
Examples of actionable language in action
Boring: "Just a reminder that our store is open today from 10am to 6pm."
Improved: "Hurry in for our flash sale! For the next two hours, get 20% off everything in our store. Click the link to shop now and don't miss out."
Boring: "We're excited to announce that we'll be hosting a workshop next month, more details to come."
Improved: "Ready to level up your skills? Our next workshop covers the latest strategies for [benefit]. Limited spots available, so click the link to reserve your spot now."
Boring: "We've been working on some new projects lately, stay tuned for updates."
Improved: "Something big is coming soon! Stay in the loop by following our page and turning on notifications. You won't want to miss this."
Boring: "Hey everyone, just wanted to let you know that we're having a sale this weekend."
Improved: "This is it! Our biggest sale of the year starts now. Save up to 50% on everything in our store, plus get free shipping on orders over $100. Click the link to shop now and don't miss out."
Boring: "We're hiring for a new position. If you know anyone who might be interested, let us know."
Improved: "Join our team and help us change the world! We're looking for a [position] to join our fast-growing SaaS company. Click the link to see the job description and apply now."
Tip #3: Use hashtags.
Hashtags might seem like a small thing, but they can make a big difference when it comes to your social media reach. By using relevant hashtags, you can make it easier for users to discover your content and increase the chances that your content will be shared. Just be sure to use hashtags sparingly - nobody wants to see a post filled with nothing but hashtags.
On Twitter, using one or two hashtags per post is generally sufficient. Using too many hashtags can make your post seem spammy and cluttered.
On Instagram, using a moderate number of hashtags (around 3-5) can be effective. You can use the hashtags in the caption or as a comment on your post. You’ll want 2-3 broader ones, and the rest should be more niche and focused.
On Facebook, using hashtags is less common and may not be as effective in increasing the reach of your post.
It's important to keep in mind that the most important factor is the quality of your content and how well it resonates with your audience. Using hashtags should be secondary to creating engaging and relevant content. It's also a good idea to do some research and use hashtags that are relevant to your post and your audience.
Tip #4: Personalize your copy.
Social media is all about building relationships, and one way to do that is by personalizing your copy.
Here are some tips for personalizing copy for social media posts:
Use the first-person point of view: Using "I" and "we" can make your copy feel more personal and friendly.
Address your audience directly: Using words like "you" and "your" can help make your message feel more personalized.
Use the recipient's name: If you have access to your audience's names, consider using them in your copy to add a personal touch.
Tell a story: Sharing personal anecdotes or experiences can help make your message feel more authentic and relatable.
Use emojis: Emojis can help add personality and emotion to your copy.
Ask questions: Engaging your audience by asking questions can help make your copy feel more interactive and personalized.
Use humor: Adding a bit of humor can help make your message feel more approachable and friendly.
Keep it conversational: Using a casual, conversational tone can help make your message feel more personal and approachable.
Use visuals: Adding images or videos to your post can help make it more visually appealing and attention-grabbing.
Remember that the key to personalizing your copy is to make it feel authentic and relatable to your audience.
Tip #5: Don’t sleep on A/B testing.
A/B testing, also known as split testing or bucket testing, is a method of comparing two versions of a product, service, or webpage against each other to determine which performs better. It’s a way to experiment with different options in order to make informed decisions about what works best for a given goal.
There are several important considerations to keep in mind when conducting an A/B test:
Clearly define the goal of the test. What are you trying to measure or improve? Make sure to choose a metric that is relevant to your goal.
Choose an appropriate sample size. The sample size should be large enough to produce reliable results, but not so large that the test takes too long to run.
Make sure that the two versions being compared are as similar as possible, except for the element being tested. For example, if you are testing the effect of a new button color on a webpage, make sure that the layout, text, and other elements are the same in both versions.
Run the test for a sufficient amount of time. The duration of the test should be long enough to gather enough data to make a meaningful conclusion, but not so long that the results become irrelevant.
Analyze the results carefully. It's important to use statistical methods to ensure that the results of the test are reliable and not just the result of chance.
A/B testing is a powerful tool for improving products, services, and webpages by allowing you to make data-driven decisions based on real-world results.
Want some expert help?
All in all, creating social media copy that stands out can be a challenge, but with a little planning and creativity, it's definitely possible.
Whether you're writing for Facebook, Twitter, Instagram, or LinkedIn, the key is to keep it short and sweet, use actionable language, and incorporate relevant hashtags and visuals to increase engagement and drive conversions. By following these tips, you can create social media content that truly shines and represents your brand in the best possible way.
If you're still struggling to come up with social media content that really stands out, consider reaching out to the team at TalktheTalk Creative. As a leading SEO copywriting agency, we have the skills and experience to help your brand shine on social media and beyond.
