The Ultimate SaaS SEO Checklist (+ Tools & Prompts)
By Tameem Rahman (AKA The Saastronaut)
SaaS SEO Consultant | Helping 6-7 B2B software products scale organic revenue. Live in Toronto, 120+ happy clients, 5M+ traffic in 2023, 11 employees. Book a 1:1 with me 🧑🚀🚀
Don’t know where to start with SaaS SEO?
Don’t fret. You’ve probably read or heard of about 100 things you have to do, but you don’t know which SEO tasks will lead to more booked demos/signups and in what order.
This will single-handedly be the most valuable and tactical asset for all your SaaS SEO needs.
Ready? Let’s go.
How we came up with this SaaS SEO Checklist
I am The SaaStronaut (AKA Tameem Rahman), an SEO consultant and CEO of TalktheTalk Creative - a B2B SaaS SEO Agency based in Toronto, Canada 🇨🇦.
I designed this SEO checklist for B2B software products specifically from 6+ years of experience with technical optimization, content strategy, creation, and PR.
Built on Real Client Success Stories: Over the past 6+ years, we've worked with dozens of B2B SaaS companies at different stages of growth—from early-stage startups to $10M+ ARR businesses. Every tip, tool, and tactic in this checklist is directly derived from successful client work where we achieved significant traffic growth, lead generation, and revenue increases.
Mastered Technical SEO: From fixing crawling issues to improving site speed, we’ve solved complex SEO problems for our clients. The technical SEO advice here comes straight from hands-on experience boosting rankings and fixing issues that were holding our clients back.
Content Strategy tested in Real-World SaaS SEO Campaigns: Content is king, but only if it resonates with your audience and ranks on Google. We’ve developed this checklist through years of refining content strategies, executing campaigns that rank our clients for high-conversion keywords. One such project involved building a SaaS blog from scratch that eventually brought in 30,000 organic visitors per month using our research-backed content process, which this checklist covers in detail.
SaaS-Specific: This checklist is built for B2B SaaS. Every tool, tactic, and step is tailored to SaaS businesses—no enterprise-level fluff, just practical, cost-effective advice that works for startups and growing teams.
Revenue-Focused SEO: We prioritize strategies that lead to conversions. This checklist shows you how to target customers ready to buy, just like how we boosted a client’s leads by 250% using comparison and review pages.
Backed by Industry Wins: This checklist distills best practices from our client work and industry leaders. It’s filled with lessons we’ve learned from scaling SaaS products and winning in the SEO game.
We put real tools, examples, and processes from the agency inside this checklist for you to use - except we also made it all startup and SAAS-friendly, because I know the enterprise-level SEO tools we use won’t fly in your budget - and that’s fair.
The SaaS SEO Checklist - Grab Here
1. Technical SEO Essentials for SaaS
Poor site speed, broken links, and missing mobile optimization frustrate potential customers before they even see your product. Search engines penalize these issues too, pushing your site down the rankings and making it nearly invisible to your target audience.
Neglecting technical SEO for a SaaS website is like having a great product but locking it behind a door no one can find.
Tameem Rahman
CEO @ TalktheTalk | The #1 B2B SaaS SEO Agency
Without proper indexing or crawlability, your valuable content doesn’t even stand a chance of being seen. Ultimately, ignoring technical SEO means you're losing traffic, leads, and revenue to competitors who’ve optimized their foundations.
Here are the most important technical SEO issues for a SaaS website:
Read next: SaaS Website Best Practices
2. The keyword research checklist
Crafting a powerful content strategy for SaaS isn't just about publishing blog posts. It's about aligning each piece of content with your audience’s needs, intent, and stage in the customer journey.
When it comes to keyword research for SaaS, there are really 3 main umbrellas:
1. Product comparisons ("[Competitor 1] vs [Competitor 2]")
2. Listicles ("X best tools for [use-case]")
3. "How-to" content that solves annoying problems for your customer
Tameem Rahman
CEO @ TalktheTalk | The #1 B2B SaaS SEO Agency
Your job is to find all of the keywords that fall under each umbrella using the process outlined below:
3. Doing on-page SEO right as a SaaS
On-page SEO plays a critical role in ensuring your B2B SaaS website ranks well on search engines while providing a great user experience.
The most expensive mistake SaaS brands make in their SEO content is not taking the time to show how their product can solve an annoying problem with screenshots, labeled diagrams, and customer testimonials/case studies that make a case for a tangible ROI.
Because that would actually require a bit of sweat outside of a one-click generated piece of regurgitated crap.
Tameem Rahman
CEO @ TalktheTalk | The #1 B2B SaaS SEO Agency
For SaaS companies, aligning your content with user intent, optimizing internal linking, and using engaging calls-to-action (CTAs) are essential for driving conversions. Beyond that, creating skimmable, easy-to-digest content that addresses real customer pain points is key.
Below is a checklist of actionable items to ensure your on-page SEO is optimized for success:
Read next: How to Measure Content Quality (13 Metrics + Checklist)
4. Link-building standards for SaaS brands
Link building is a mission-critical SEO ranking factor in 2024. It’s one of the only reliable signals to Google at this point that real people trust you as a source of information in the sea of AI-generated content.
You also cannot rank for any money keywords without backlinks.
The single most important factor when paying for a backlink as a brand-conscious SaaS company is the relevance of the website you are acquiring the link from.
They cannot be a PBN or spammy website that tackles crypto, fashion, and betting all on the same Tuesday.
Tameem Rahman
CEO @ TalktheTalk | The #1 B2B SaaS SEO Agency
By acquiring quality backlinks from reputable sources, you can drive organic traffic and establish trust in your niche. However, not all links are created equal, so it’s crucial to focus on building natural, authoritative links that align with your SEO goals.
The Quality Assurance Checklist for Backlinks
The SaaS-friendly SEO Tech Stack (+ Associated Costs)
Please, please, please - do NOT overcomplicate this. I’ve thought long and hard about the main tools that a bootstrapped tech founder would legitmately need, and the list doesn’t get longer than this:
The SaaS SEO Tech Stack
| Tool | Why You Need It | Cost |
|---|---|---|
| Google Search Console | Tracks your site's search presence, identifies indexing issues, and monitors site health for free. | Free |
| Google Analytics | Tracks traffic, user behavior, and conversion rates, providing essential data to refine your strategy. | Free |
| PageSpeed Insights | Diagnoses and improves site speed, ensuring optimal performance on both desktop and mobile devices. | Free |
| SEMrush / Ahrefs | Comprehensive toolkits for keyword research, competitor analysis, and backlink tracking that aligns with our complete SaaS SEO checklist. | $99-$119/month |
Total Estimated Cost: $99-$119/month
Are there other SaaS SEO tools out there? I am sure there are. However, as someone who does NOT like the waste time, I can confidently tell you that in the 6 years I’ve been doing this, producing qualified traffic and booked demos for software products as a direct result of SEO as a channel, SEMrush or Ahrefs do the trick.
Plain and simple. I get NO affiliate benefits from saying this.
Total Estimated Cost: $99-$119/month
By combining free tools like Google Search Console, Google Analytics, and PageSpeed Insights with a paid subscription to SEMrush or Ahrefs, you gain powerful insights while keeping costs manageable. This tech stack covers all the essentials for tracking performance, improving site speed, and uncovering new keyword opportunities.
Need help executing the checklist?
If you want to avoid the learning curve, rookie mistakes, and time spent on the finer details, then screw this checklist and all the hard work I put into it and book a 1-on-1 call with me instead.
I’ve helped dozens of B2B software products in martech, fintech, edtech, HRtech, legaltech, and more rank top 3 for their product’s main keywords using the exact processes I outline in my checklists.
I’ll help you build a roadmap to generate customers daily within 100 days - purely from organic. If that sounds interesting, please book a call here.
Other SEO agencies
- ❌ Dive blind into retainer
- ❌ Chases “vanity traffic”
- ❌ Takes 6+ months to see results
- ❌ Empty promises & guarantees
- ❌ Tries to fit same strategy for everyone
TalktheTalk's approach
- ✅ Clear ROI snapshot before purchase
- ✅ Content that ranks and converts
- ✅ Start seeing results in 90 days
- ✅ Revenue-focused strategy
- ✅ 100% SaaS-focused
“We tried multiple SEO agencies (even the big dogs like Neil Patel) and you were the clear winner.”
— Andre Haykal Jr. | CEO @ ListKit
