Bike Legal went from ~40 to 600+ clicks PER DAY in under 4 mos partnering with TalktheTalk [Case Study]
We took Bike Legal from 2000 to 15,400 visitors/mo. They used to get 40 clicks/day. 4 mos later we hit 600+ clicks/day. Here's how:
1) 𝗟𝗶𝘀𝘁𝗲𝗱 𝗮𝗹𝗹 𝗽𝗮𝗶𝗻 𝗽𝗼𝗶𝗻𝘁𝘀 𝗮𝗻𝗱 𝗶𝗻𝘁𝗲𝗿𝗲𝘀𝘁𝘀 𝗼𝗳 𝘁𝗵𝗲 𝗶𝗱𝗲𝗮𝗹 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿
Bike Legal serves cyclists. I don't cycle. But my client does and works with them daily.
So I spent 60 minutes living vicariously through her to understand their customer inside-out before I touched any keyword research tool.
What bothers them?
What are their interests?
Then I tied these back to rough google searches I would imagine myself making if I was in their shoes.
If you're struggling you could also use Claude/ChatGPT to tie your notes back to keyword searches (client can help with this as well).
The client should be the #1 asset for research. Not google, AI, or a keyword research tool. They come after.
As a result this let me
-> Identify google searches of real-time pain points/issues
-> Understand which keywords to prioritize based on what bothers them the most
-> Develop a preliminary understanding of how to weave in our solution to the content
2) 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗴𝗮𝗽𝘀 + 𝗧𝗿𝗲𝗻𝗱-𝗷𝗮𝗰𝗸𝗶𝗻𝗴
I shortlisted 3-5 competitor websites to identify content gaps and low-competition opportunities using SEMrush planning to hijack them.
Mila being heavily involved in the space, also provided us with hot topics trending weekly in the cycling world. We ensured 24-hour turnarounds for these pieces.
In fact, this is what led to that record day in July (which happened to be on my birthday lol).
We targeted trendy content opportunities as they came, which built backlinks organically without having us pay a single dime. People share trendy stuff like crazy.
3. 𝗪𝗲 𝗰𝗼𝘃𝗲𝗿𝗲𝗱 𝗔 𝗟𝗢𝗧 𝗼𝗳 𝗴𝗿𝗼𝘂𝗻𝗱, 𝗳𝗮𝘀𝘁
Cycling isn't a 30-topic niche. It's hundreds.
Road rules, different accidents, hand signals, etiquette, bike gear, best [city] biking trails... it's an entire industry.
If we wanted to build topical authority in this space from an SEO front, we needed to cover a lot of ground, fast.
The client almost broke our backend with this campaign, but in the best way: It forced us to expand the team.
We were pushing out 20 articles per month with a high level of research and detail.
40% educational content (rules, safety, techniques)
30% local content (trails, events, laws)
20% gear reviews and comparisons
10% trending topics and news
After this high-volume sprint hit a lot of necessary topics, we winded down to 15 articles/mo, and then 10.
4. 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗾𝘂𝗮𝗹𝗶𝘁𝘆 𝘄𝗮𝘀 𝗻𝗼𝗻-𝗻𝗲𝗴𝗼𝘁𝗶𝗮𝗯𝗹𝗲
High volume is worthless without high quality. For every piece we:
- Had real cyclists review content accuracy
- Included local trail knowledge and state-specific laws
- Added custom visuals and infographics
- Built internal links between related topics
If you're struggling to scale your traffic and want similar results, DM me.