We took this client in the Healthtech space from 378 to 43,266 visitors/mo a year later [Case Study]

This guy was a surgeon with an outdated 2008-style website for his practice management software.

So our first engagement was through what I like to call a "𝗙𝗼𝘂𝗻𝗱𝗮𝘁𝗶𝗼𝗻𝘀 𝗦𝗽𝗿𝗶𝗻𝘁."

It was meant to overhaul his foundations (website and demo video) to prioritize

- authenticity,
- real patient stories,
- and clear answers to their problems,

not just medical jargon and stock photos.

Before you jump the gun on "content, content, content," remember there's NO point in new traffic if it's landing on a slow, ugly, and lifeless website that can't sell.

I hate wasting resources and this would've literally poured water into a leaky bucket. It needed to be done.

The sprint hit some crucial conversion elements:

1) 𝗖𝗼𝗺𝗽𝗹𝗲𝘁𝗲 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝗼𝘃𝗲𝗿𝗵𝗮𝘂𝗹, from Figma to Wordpress - designed for conversions, not just looks. No more sterile blue themes and cheesy doctor stock photos.

2) 𝗡𝗲𝘄 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗱𝗲𝗺𝗼 𝘃𝗶𝗱𝗲𝗼 replacing the snooze-fest of PowerPoint slides and monotone voiceover which my then business partner and now friend Farouk helped me fulfill.

Once we built a conversion-optimized machine it was time to turn up volume 👇

3) 𝗔𝗻𝗮𝗹𝘆𝘇𝗲𝗱 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗼𝗿𝘀 + interviewed success and sales teams to plan 6-8 months of content.

I like to think of SEO content as entry points to a site.

My client had minimal entry points compared to competitors who were generating 10,000s in traffic.

To address this revenue-robbing gap we created three types of high-impact pages:

-> 𝗔𝘃𝗮𝘁𝗮𝗿 𝗽𝗮𝗴𝗲𝘀 - this was gold because they were low-competition keywords (e.g., “cardiology practice management software,” “orthopaedic practice management software”) 𝘄𝗶𝘁𝗵 𝗵𝗶𝗴𝗵 𝗯𝘂𝘆𝗶𝗻𝗴 𝗶𝗻𝘁𝗲𝗻𝘁.

-> [𝗖𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗼𝗿] 𝘃𝘀 [𝗖𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗼𝗿]" 𝗮𝗻𝗱 "[𝗖𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗼𝗿] 𝗮𝗹𝘁𝗲𝗿𝗻𝗮𝘁𝗶𝘃𝗲𝘀" - listed every single direct or adjacent competitor and noted every possible keyword combination. We either showed how we're better, or how we complement an adjacent platform beautifully.

-> 𝗧𝗲𝗺𝗽𝗹𝗮𝘁𝗲𝘀, 𝗲𝘅𝗮𝗺𝗽𝗹𝗲𝘀, 𝗮𝗻𝗱 𝗵𝗼𝘄-𝘁𝗼𝘀 revolving around common topics healthcare managers or execs were googling like patient/staff scheduling, retention, practice growth - all linking to core pages.

At 12 assets per month, we covered ground decently fast while respecting his budget and built an organic traffic machine that keeps delivering to this day.

The result? Not just 114x traffic growth, but a steady stream of qualified demo requests from medical practices ready to modernize.

Not bad for a website that started with cheesy stock photos and Arial font.

Want to give your sales team the 'problem' of handling too many leads? DM me