How we helped CLIPr “generate 100s of extra signups” in 100 days of a content sprint [Case Study]

Humphrey’s email to us when asking him about the lead flow from the content sprint

For context, CLIPr is a cutting-edge video analysis platform that uses AI to index and make video content searchable and skimmable. Their tool is a game-changer for businesses relying on video-heavy workflows, yet they struggled to attract consistent, qualified signups from their content efforts.

In just 100 days, we helped CLIPr generate hundreds of additional signups through a strategic content sprint. Here’s exactly how we did it and how you can replicate this strategy.

The Problem: Misaligned Content and Inconsistent Output

CLIPr had been producing content, but it wasn’t moving the needle for their customer acquisition goals. Common challenges included:

1. Unclear Targeting: Topics weren’t effectively aligned with their product’s core features.

2. Lack of Strategy: They were publishing content sporadically, without a cohesive plan to guide their efforts.

3. No Product Tie-Ins: Content wasn’t positioning CLIPr as the solution to the problems their audience was facing.

As a result, traffic was low, and the little traffic they did have wasn’t converting into signups. They needed a content strategy that was tightly focused on their product, audience, and goals.

The Solution: A Product-Led Content Sprint

We planned and executed a 6-week content sprint to create 45 high-impact assets designed to rank for relevant keywords and convert readers into CLIPr users. The strategy centered on two pillars:

1. Customer-Centric Content Planning

Before diving into keyword research, we worked with CLIPr to refine their Ideal Customer Profile (ICP). Key insights included:

• Target users were businesses and creators who rely on video-heavy workflows, such as marketers, podcasters, and remote teams.

• Pain points included time wasted navigating video content and difficulties in repurposing or analyzing videos for marketing and collaboration.

We used these insights to identify topics that aligned with CLIPr’s unique value proposition. For example:

• Media, Publishing, and Podcasting Topics: “How to Repurpose Podcast Content with AI” tied directly to CLIPr’s video summarization feature.

• Marketing and Content Strategy Topics: “Enhancing User Experience with Video” showed how CLIPr’s tool improves audience engagement by simplifying video content consumption.

• Remote Work Topics: “Best AI Meeting Assistants” positioned CLIPr as an essential tool for remote teams managing virtual meetings.

2. SEO-Optimized, Product-Tied Content

Our mantra was simple: If a topic couldn’t directly tie back to CLIPr’s features, we wouldn’t write about it. This approach ensured every piece of content had clear business value. Examples included:

• "How to Record a Podcast on an iPhone": Demonstrated how CLIPr could help podcasters highlight key moments from recordings.

• "Alternatives to Zencastr": Positioned CLIPr as a superior solution for video-heavy workflows.

• "How to Create an Agenda for a Board Meeting": Highlighted CLIPr’s role in making meeting recordings actionable and searchable.

Additionally, we prioritized bottom-funnel keywords with strong purchase intent while layering in top-funnel topics to build topical authority.

“Sprint” Mindset Execution: A 6-Week Turnaround for 45 Assets

With a tight deadline, we streamlined production across blog posts, guides, and listicles. Each asset was meticulously optimized for:

• Search Intent: Ensuring content solved a clear problem for the reader.

• Internal Linking: Connecting related topics to create a cohesive content ecosystem.

• Product Placement: Seamlessly weaving CLIPr’s features into the narrative without coming across as overly promotional.

Example deliverables:

• Deep-Dive Guides: “How to Repurpose Video Content for Social Media” showcased CLIPr’s summarization and repurposing tools.

• Comparison Pages: “Zoom vs. Riverside vs. CLIPr” directly addressed buyer intent for video tools.

• Tutorials: “How to Post YouTube Videos to Instagram” featured CLIPr’s ability to create clips for different platforms.

The Results: “100s of New Signups” in 100 Days

Humphrey’s email to us when asking him about the lead flow from the content sprint

The results of our content sprint were remarkable:

1. 100s of Extra Signups: The content consistently drove qualified traffic that converted into users.

2. Improved Search Visibility: CLIPr began ranking for over 100 high-intent keywords, including competitive terms like “AI video tools” and “video content repurposing.”

3. Stronger Product Awareness: By tying content back to CLIPr’s features, we positioned them as an industry leader in video analysis and management.

Key Takeaways for Your Content Strategy

1. Customer Research First: Deeply understand your audience’s pain points and goals to inform your content strategy.

2. Focus on Product-Led Topics: Only create content that ties back to your product’s core features.

3. Balance Intent Across the Funnel: Combine bottom-funnel, purchase-intent topics with top-funnel educational content.

4. Prioritize Internal Linking: Create a cohesive content ecosystem to maximize SEO and user experience.

This approach helped CLIPr not only boost signups but also establish themselves as a go-to solution for video-heavy workflows. Ready to implement a similar strategy for your product? Let’s talk.