How We Helped WiseMove Go From 640 to 40,258 peak visitors/mo (62.9x Increase) [Case Study]
The CMO’s two cents on our SEO services
WiseMove, a moving and logistics platform, connects people with moving companies and independent transport providers for services like home relocations, furniture delivery, and vehicle transport. Despite offering a unique and in-demand service, their website struggled to attract meaningful organic traffic, with just 640 visitors per month at its low point.
Within months of working together, we helped WiseMove achieve a 62.9x increase in traffic, reaching a peak of 40,258 visitors/month by creating a highly targeted, regionally relevant content strategy tailored to their audiences in Singapore and Canada. Here's how we did it.
The Problem: Lack of Localized, Relevant Content
WiseMove’s website faced several challenges:
Minimal Content: There was little SEO-friendly, localized content that resonated with Singaporeans or Canadians.
Poor Keyword Targeting: Their existing content lacked focus on high-intent, service-related topics, leading to low traffic and even lower conversions.
No Regional Focus: Without region-specific content, the site struggled to connect with its core audiences in Singapore and Canada.
To unlock WiseMove’s traffic potential, we needed to focus on service-specific, locally relevant, and intent-driven content that would attract qualified leads.
Our Solution: Regionally Relevant, Organized Content Clusters
1. Localized Topics with Service Tie-Ins
We focused on crafting content that aligned with WiseMove’s services while addressing topics that mattered to Singaporean and Canadian audiences. Examples included:
“Guide to Shipping Goods to Singapore: Taxes, Duties, and Regulations” tied directly to WiseMove’s logistics services.
“How Much Does It Cost for Expats to Raise Children in Singapore?” catered to families considering relocations.
“Cheap Movers Singapore Review and Moving Reminders” built trust and authority in the moving space.
We ensured every piece of content either subtly or directly tied back to WiseMove’s service offerings, helping potential customers understand how WiseMove could solve their moving and transport needs.
2. Organized SEO Clusters
To build topical authority, we clustered content into logical groups based on high-intent and informational keywords. Key clusters included:
Moving and Logistics: “How to Pack Your Dishes Hazard-Free When Moving,” “Guide on Moving from Singapore to Australia,” and “Road Rules You Should Know Before Driving in Singapore.”
Expat Living: “Best Neighbourhoods for Expats in Singapore,” “Understanding Singapore’s Pension System,” and “Navigating Singapore’s Education System.”
Seasonal and Cultural Topics: “How Christmas is Celebrated in Singapore,” “Auspicious Colours to Paint Your Home,” and “Cultural and Etiquette Tips for Newcomers to Singapore.”
These clusters created a web of interlinked, related articles that not only improved SEO rankings but also guided users seamlessly through WiseMove’s offerings.
3. Locally Relevant, High-Intent Keywords
We conducted in-depth keyword research to target Singapore-specific queries, ensuring that the content resonated with the local audience. Examples included:
“Best Second-Hand Furniture Stores in Singapore” for users looking to move and furnish their homes.
“Lucky Dates to Move into a New House in Singapore” to capture culturally relevant traffic.
“Guide to Buying and Caring for a Live Christmas Tree in Singapore” to drive seasonal engagement.
Similarly, for their Canadian site, TopMove, we developed content tailored to the local market, such as:
“How to Choose the Right Moving Company in Toronto.”
“A Guide to Budget-Friendly Cross-Canada Moves.”
By prioritizing regionally relevant content, we ensured that both sites gained authority in their respective local markets.
4. Educational and Evergreen Content
We balanced service-driven posts with informational and evergreen content to capture top-of-funnel traffic. Examples included:
“Beginner’s Guide to Keeping Healthy Houseplants in Singapore.”
“How to Deal with Common Household Pests in Singapore.”
“Understanding Singapore’s Waste Management and Recycling System.”
These posts helped WiseMove attract new audiences while building trust and familiarity over time.
The Results: A Massive 62.9x Increase in Organic Traffic
By implementing this strategic, localized content plan, WiseMove saw extraordinary results:
Traffic Growth: Monthly visitors increased from 640 to 40,258 at peak—an incredible 62.9x growth.
Improved Rankings: High-intent keywords like “Cheap Movers Singapore” and “Guide to Shipping Goods to Singapore” began ranking on page 1.
Higher Conversions: The regionally tailored content attracted qualified leads actively searching for moving services.
Authority and Engagement: Evergreen and cultural content fostered audience trust, strengthening WiseMove’s position as a local expert in Singapore and Canada.
Key Takeaways
Focus on Local Relevance: Address cultural, logistical, and seasonal nuances in your content to connect with local audiences.
Cluster Topics for SEO Authority: Organizing content into interlinked clusters strengthens rankings and user experience.
Tie Content to Services: Ensure every article, directly or indirectly, leads readers to understand how your product or service solves their problems.
Balance High-Intent and Educational Content: Informational posts attract top-of-funnel traffic, while service-driven posts convert bottom-funnel users.
Adapt to Regional Needs: WiseMove’s success came from tailoring content to audiences in both Singapore and Canada.
WiseMove’s journey from 640 visitors to over 40,000 monthly visitors showcases the power of a well-executed, localized SEO content strategy. Ready to replicate this success for your business? Let’s talk.
