How We’re Helping TxtCart Kill Every One of their Competitors via SEO [Case Study]
A live Slack convo
TxtCart signs a big client after they were looking at competitors on Google and found us
TxtCart is a Shopify-focused SMS marketing platform that excels in abandoned cart recovery, upselling, and conversational SMS. Before working with us, TxtCart struggled with an ineffective SEO strategy led by their previous agency, which prioritized vanity traffic over real business results.
Instead of targeting Shopify store owners—their ideal customers—the previous agency focused on irrelevant, low-competition keywords like:
“Why do my messages take long to deliver?”
“How to send video via text message on Android/iOS.”
“How to send a long video in text with iPhone and Android.”
These topics attracted general traffic from curious individuals, diluting TxtCart’s topical authority in eCommerce SMS marketing and failing to bring in qualified leads.
In just a few months, we turned TxtCart’s SEO strategy around. Here’s how we helped them dominate their niche and outpace competitors.
The Problem: Vanity Traffic with No ROI
TxtCart’s previous content strategy was riddled with issues:
Irrelevant Traffic: Blogs targeted topics unrelated to eCommerce or Shopify SMS marketing.
Diluted Topical Authority: Google saw TxtCart as a general SMS resource, not an eCommerce expert.
Lack of Buyer Intent: While traffic metrics looked good, visitors weren’t converting into leads or customers.
Our mission was to refocus TxtCart’s SEO strategy on high-intent eCommerce keywords that aligned with their product and Shopify store owners' pain points.
Our Solution: A Targeted, High-Intent Content Strategy
We implemented a comprehensive content strategy focused on three pillars:
1. Competitor Alternative Keywords
To convert high-intent users ready to switch platforms, we created comparison and alternative listicles that positioned TxtCart as the superior option. Examples include:
“Best OneText Alternatives” (ranked #1 in organic search).
“Best Cartloop Alternatives” (featured snippet in organic search).
Featured snippet don’t mind if we do
“Best Liverecover Alternatives” (moved from page 2 to #4 in organic search).
We’re soaking up as much SERP real estate as possible with not 1 but 2 pages
These posts directly targeted bottom-of-funnel users, leading to immediate conversions.
2. Shopify and eCommerce Optimization Keywords
We addressed the unique needs of Shopify store owners by targeting specific, actionable keywords like:
“Best SMS app for Shopify” (moved to #10 on page 1).
“How to set up SMS marketing on Shopify” (improved from position #8 to #6).
“Shopify exit intent popup” and “Best Shopify popup apps.”
By offering step-by-step guides and tool comparisons, we established TxtCart as the go-to platform for Shopify merchants.
3. Informational and Educational Content
We created high-value blog posts to educate eCommerce brands on SMS marketing strategies, targeting keywords like:
“SMS personalization”
“How to build an SMS subscriber list”
“Cart abandonment statistics”
“SMS welcome series”
“SMS remarketing”
These blogs built TxtCart’s authority in SMS marketing and attracted top-of-funnel traffic, introducing the brand early in the customer journey.
TxtCart’s blog (powered by TalktheTalk)
The Results: Dominating Competitors in Search
Increased Visibility: TxtCart ranks in the top 3 for numerous high-value competitor alternative keywords, including “SMSBump alternatives” and “Cartloop alternatives”.
Improved Rankings for Shopify Keywords: Posts like “Best SMS app for Shopify” gained traction, moving from page 3 to page 1.
Higher Conversion Rates: By focusing on bottom-funnel queries, TxtCart saw a measurable increase in qualified leads.
Strengthened Topical Authority: Informational blogs and targeted SEO eliminated irrelevant content, boosting TxtCart’s credibility as an eCommerce SMS expert.
Key Takeaways
Avoid Vanity Traffic: Irrelevant traffic wastes resources and dilutes your topical authority. Focus on qualified, high-intent visitors.
Target Competitor Keywords: Alternative and comparison queries convert users who are one step away from switching platforms.
Align Content with Buyer Personas: Every blog or page should address your target customer’s specific pain points.
Prioritize Shopify-Specific Keywords: TxtCart’s success stemmed from dominating keywords that Shopify store owners actively search for.
By refocusing on the right keywords, TxtCart is now poised to continue crushing competitors while driving measurable business outcomes. Ready to achieve similar results? Let’s talk.
