Our Content is Powering One of the Biggest Software Development Companies in Europe [Case Study]
Miquido, one of Europe’s top software development companies, excels in building cutting-edge applications for industries ranging from fintech to e-commerce. Despite their industry leadership, their blog and resource pages weren’t reaching their full potential. To address this, we partnered with Miquido’s internal content team to craft a strategic, data-driven approach that unlocked their blog’s true power.
By focusing on low-competition, high-relevance keywords and collaborating on execution, we helped Miquido attract qualified traffic while promoting their services through targeted content. Here’s how we did it and why these keyword selections were crucial.
The Significance of the Keyword Selections
Our keyword strategy centered on:
Low Competition, High Intent: Prioritizing keywords with clear buying or research intent to attract users actively searching for solutions Miquido provides.
Industry-Specific Appeal: Addressing niche topics to align with Miquido’s expertise and target audience.
Evergreen Opportunities: Developing content that could continuously drive traffic and establish Miquido as a thought leader.
Each keyword selection was carefully tied to Miquido’s core services and expertise, ensuring that content not only drove traffic but also promoted Miquido as a solution provider.
Examples and Execution
1. “Top Fintech Cloud Service Providers”
Significance: This topic targeted decision-makers in the fintech industry seeking scalable cloud solutions—a direct fit for Miquido’s capabilities in building fintech applications.
How Services Were Promoted:
Highlighted Miquido’s experience in developing fintech apps using cloud services.
Positioned Miquido as an expert in integrating advanced fintech technologies.
Showcased portfolio examples of successful fintech projects.
Used a subtle CTA encouraging readers to consult Miquido for custom solutions.
Internally linked to other fintech-related blogs to create a comprehensive resource hub.
2. “Top Online Shopping Apps”
Significance: This keyword targeted users interested in e-commerce trends, which aligns with Miquido’s expertise in building high-performance e-commerce platforms.
How Services Were Promoted:
Outlined key features of successful shopping apps, emphasizing Miquido’s ability to implement them.
Mentioned Miquido’s use of frameworks like Flutter and Kotlin to build scalable solutions.
Highlighted specific case studies from Miquido’s e-commerce portfolio.
Incorporated a call-to-action linking to Miquido’s e-commerce development services.
Positioned Miquido as a go-to partner for custom app development in the e-commerce space.
3. “Generative AI in Media and Entertainment”
Significance: This emerging topic tapped into interest from media companies exploring AI-driven tools, directly aligned with Miquido’s AI expertise.
How Services Were Promoted:
Explained generative AI applications in content creation, which Miquido could build for clients.
Highlighted Miquido’s AI consulting services for media and entertainment businesses.
Introduced technical concepts while simplifying them for a broader audience.
Used case studies to validate Miquido’s AI development capabilities.
Linked to related AI glossary pages and Miquido’s custom AI solutions.
4. “Why Use Node.js?”
Significance: Aimed at developers and decision-makers evaluating tech stacks, this topic allowed us to tie Miquido’s technical expertise to a widely used framework.
How Services Were Promoted:
Detailed the benefits of Node.js for scalable and high-performance applications.
Shared Miquido’s experience using Node.js in past projects.
Provided a step-by-step breakdown of how Node.js streamlines app development.
Linked to related technical blogs, building authority on the subject.
Encouraged readers to consult Miquido for custom Node.js development.
5. “Kotlin Multiplatform vs. Flutter”
Significance: This comparison targeted technical audiences evaluating cross-platform frameworks—both of which Miquido specializes in.
How Services Were Promoted:
Highlighted Miquido’s expertise in both Kotlin and Flutter app development.
Discussed real-world use cases for each framework, tying them back to Miquido’s portfolio.
Positioned Miquido as a trusted advisor for selecting the right framework.
Added a call-to-action offering consultations for framework selection.
Used internal links to direct readers to Miquido’s mobile development services.
Results Achieved
Traffic Growth: Content targeting these keywords drove consistent traffic growth, with topics like “Top Fintech Cloud Service Providers,” which is one of their top performing pages.
Improved Rankings: Pages ranked on the first page for several high-intent, niche keywords within months.
Brand Authority: Miquido became a trusted resource for cutting-edge software and AI trends.
Lead Generation: Informational content attracted top-of-funnel audiences, while product-driven content encouraged conversions.
Key Takeaways
Collaborate with Internal Teams: Partnering with Miquido’s team ensured alignment with their vision and technical expertise.
Target the Right Keywords: Low-competition, intent-driven keywords allowed Miquido to rank quickly without heavy investment in backlinks.
Balance Education and Promotion: Informational topics attracted readers, while service tie-ins positioned Miquido as the solution provider.
Leverage Industry Trends: Trending topics like AI in entertainment or fintech cloud services built Miquido’s credibility in emerging markets.
Create Evergreen Content: Content hubs and glossary pages provided lasting value, driving continuous traffic and engagement.
This strategic partnership showcases how tailored content can drive measurable results and establish a brand as a leader in its industry. Ready to see similar growth? Let’s talk.
